Ecommerce
End-to-end ecommerce strategy grounded in building and scaling an actual consumer brand—from product and acquisition to retention and operations.
Expertise
Strategy informed by execution.
I help companies find the leverage inside their products, growth channels, operations, and technology.
AI Infrastructure
Designing practical AI backend infrastructure that connects workflows, improves decisions, and removes operational drag for growing companies.
Product Development
Taking products from insight to market: positioning, formulation, customer experience, roadmap planning, and iteration.
Digital Marketing & Advertising
Building performance systems across creative, paid acquisition, lifecycle marketing, analytics, and conversion.
Inventory & Logistics
Forecasting, inventory planning, fulfillment, supply chain coordination, and the operational systems required to scale reliably.
SEO & Organic Growth
Technical and content-led SEO strategies that strengthen discovery, authority, and durable organic demand.
Companies
Built through experience.Connected by purpose.
My companies reflect two sides of the same operating philosophy: create products people value, then build the systems that allow strong companies to grow.
01
Founder
Brothhh
Inspired by my lifelong love for dogs and all animals, Brothhh grew from zero into a nationally recognized dog nutrition brand. A portion of every sale supports NYC Second Chance Rescue, while the long-term mission is to use profits to purchase land and establish protected animal reserves.
02
Founder & CEO
Awayvo
Created from firsthand experience with fragmented business systems, Awayvo builds AI backend infrastructure that connects work, data, and decisions for growing teams. Its purpose is to replace operational friction with a stronger foundation—helping companies work with greater clarity, speed, and control as they scale.
The connection
A physical brand revealed the gaps. Better infrastructure became the answer.
Scaling Brothhh taught me the complete anatomy of ecommerce and exposed the operational gaps that disconnected tools could not solve. That experience became the foundation for building a stronger operating system for modern companies.
Consulting
Let’s solve the constraint holding back your next stage of growth.
A focused consultation is $100. We’ll identify the pressure points, clarify the opportunity, and determine the strongest next move.
Book a consultation