More than a decade of building, operating, and evolving.

I’m a founder and operator shaped by the real work of making businesses run—and making them grow.

For more than a decade, my career has moved through food and hospitality, brand development, digital marketing, product creation, logistics, and technology. Every chapter added a different operating lens: how people experience a brand, how teams perform, how inventory moves, how attention converts, and how systems either accelerate growth or quietly limit it.

My love for dogs and all animals inspired me to create Brothhh. The company began with a simple conviction: build products that genuinely support animals while using the business to create a larger positive impact. A portion of every sale supports NYC Second Chance Rescue, and the long-term mission is to use Brothhh’s profits to purchase land and establish protected animal reserves.

I started Brothhh from zero and scaled it into a nationally recognized dog nutrition brand. Building every layer of the company taught me the mechanics of ecommerce from the inside: product, sourcing, customer acquisition, advertising, fulfillment, retention, inventory, and the operational pressure that arrives with momentum.

That experience also made the broken parts impossible to ignore. Disconnected tools, manual work, incomplete data, and systems that weren’t built for modern operators became the foundation for Awayvo—AI backend infrastructure designed to give companies a better way to operate and scale.